Brian Ferry March 2012
CLEANSE: The first prep stage, with 9 shampoos that help to clarify, nourish, repair and maintain color.
​CONDITION: The second prep stage, with 11 product designed to compliment the cleanse stage and work to nourish and add shine in addition to hair and scalp treatments.
​CREATE: Styling products with diverse capabilities such as labelm shine spray with UV filter, through to our hero resurrection styling dust for texture and volume.
COMPLETE: Finishing product which are totally versatile and which work to add shine, hold, texture and control frizz
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​Susan Smith March 2012
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The label.m Organic range harnesses the very best​ of nature, to create product that are effective, with integrity
Like your skin, your hair ages. As our skin cells lose elasticity and our complexion looks less radiant with age, so does our hair. Keratin fibres, which make up the overall structure of the hair's cuticle, tend to wear away with time. The result is structurally weaker, more fragile, dull and damaged hair. Aside from inevitable maturity, stress, city living, excessive heat styling and chemical colouring can all make your hair look older than you really are.
​​Therapy Age-Defying is the first luxury haircare from label.m designed to scientifically treat the adverse effects of hair ageing. The sulphate and paraben free solution incorporates Rejuven-8tm Complex, exclusive to label.m, and is infused with white caviar to actively replenish, revive and rejuvenate ageing hair.